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Course Content

7 Sections • 32 Lectures

The history of selling skills 172

The medical representative's role 280

Customer insights 454

Understanding the physician (Part 1) 31

Understanding the physician (Part 2) 540

Understanding the physician (Part 3) 657

Understanding the physician (Part 4) 497

Understanding the patients & the clinic 473

Understanding the treatment strategies 613

Understanding the business environment 535

Exercise: Full customer insights 88

Information sources 179

Pre-call planning & setting SMART objectives 372

The importance of uncovering the common need 138

Powerful openings 543

Visualizing the patient 206

Probing to understand 683

The FUNNEL technique 324

Active listening 404

How to actively listen 357

Types of needs 92

Brand positioning 276

The FAB technique 360

Positive tension 679

Kinds of objections 184

The ACHE technique 784

Why is closing with actions important? 125

Asking for commitment 161

Evaluating response 127

Respond appropriately 194

Post call recording 85

Final words 66

Course Curriculum

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Author Images
Mamoun Baidoun
Founder of PULSE - BSc of Pharmacy - CPD Certified Trainer.

Mamoun has over 12 years of solid experience in Pharmaceutical Multinational companies. In AstraZeneca, he managed different lines, leading teams and their managers to exceed expectations. In 2020, Mamoun began his training career, covering a wide range of topics. He utilized these topics to train staff from various companies, ranging from junior medical representatives to senior directors.

Course Rating

5.00 average rating based on 1 rating

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Reviews

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Recorded Training
Abdellatif Fraij
03 September, 2024

Amazing course!

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