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Course Content

7 Sections • 32 Lectures

The history of selling skills 172

The medical representative's role 280

Customer insights 454

Understanding the physician (Part 1) 31

Understanding the physician (Part 2) 540

Understanding the physician (Part 3) 657

Understanding the physician (Part 4) 497

Understanding the patients & the clinic 473

Understanding the treatment strategies 613

Understanding the business environment 535

Exercise: Full customer insights 88

Information sources 179

Pre-call planning & setting SMART objectives 372

The importance of uncovering the common need 138

Powerful openings 543

Visualizing the patient 206

Probing to understand 683

The FUNNEL technique 324

Active listening 404

How to actively listen 357

Types of needs 92

Brand positioning 276

The FAB technique 360

Positive tension 679

Kinds of objections 184

The ACHE technique 784

Why is closing with actions important? 125

Asking for commitment 161

Evaluating response 127

Respond appropriately 194

Post call recording 85

Final words 66

Course Curriculum

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Author Images
Mamoun Baidoun
Founder of PULSE - BSc of Pharmacy - CPD Certified Trainer.

Mamoun has over 12 years of solid experience in Pharmaceutical Multinational companies. In AstraZeneca, he managed different lines, leading teams and their managers to exceed expectations. In 2020, Mamoun began his training career, covering a wide range of topics. He utilized these topics to train staff from various companies, ranging from junior medical representatives to senior directors.

Course Rating

5.00 average rating based on 4 rating

5.00
( 4 Reviews )
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Reviews

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Recorded Training
Abdellatif Fraij
03 September, 2024

Amazing course!

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Recorded Training
Osama Fraih
26 April, 2025

The Assertive Selling Skills training was incredibly impactful in organizing my ideas, structuring my work approach, and sharpening my thinking process. It provided a clear framework on how to confidently present products, handle objections, and close sales effectively — all while maintaining professionalism and empathy. The course was extremely helpful and essential for any medical representative looking to excel in the field. It gave me not just theoretical knowledge but also real-life, practical examples that made the concepts very easy to apply during my visits to doctors and healthcare professionals. I strongly recommend this training to anyone in the medical sales industry. It empowers you with the right balance of assertiveness and adaptability, helping you communicate persuasively without being aggressive. The numerous examples and actionable techniques make it a must-have tool for success.

Comment Images
Recorded Training
Ahmad Obaid
10 May, 2025

The Assertive Selling Skills course is a real eye-opener for all Medical Representatives, whether currently in the field or students preparing to start their career with an esteemed company. The content is comprehensive and well-structured, covering the full process of HCP interaction, communication strategies, and real case scenarios that reflect the daily challenges in the field. For me personally, it added great value. I’ve always been aware of certain weaknesses in my interaction style, and this course helped me clearly identify them — and more importantly, gave me practical tools to address and improve them. Highly recommended for anyone who wants to strengthen their selling skills, communication, and the mindset of a successful Medical Representative.

Comment Images
One-to-One Session
Muna Abdelhadi
16 May, 2025

A very useful and effective course, it improves the way you deal with things in a professional manner.

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